MassageLuXe opens in Peachtree City in May

MassageLuXe opens in Peachtree City in May
MassageLuXe opens in Peachtree City in May

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An Atlanta-area doctor is such a believer in the healing power of massage therapy that she now has her own MassageLuXe spa.

Maternal-fetal medicine specialist Dr. Shania Seibles is the proud owner of MassageLuXe in Peachtree City – the newest franchise opening in May at 277 Highway 74 North in the Wisdom Pointe Mall.

MassageLuXe is a fast growing massage and spa franchisee offering the highest standards of service in the membership massage, facials and hair removal industry. The Peachtree store is the brand’s first Georgia franchise as it expands into the Peach State.

“Massage therapy is an important avenue for health and well-being because of the many benefits it offers. More and more doctors, myself included, are recommending massage therapy to their patients,” says Dr. Seibles. “In addition to relieving the usual muscle soreness, massage therapy can be very beneficial for people with chronic pain that, if left unaddressed, can lead to depression. It can also reduce anxiety and stress. From a medical point of view, we can indeed Relieve the burden of many medical problems through massage therapy.”

Embracing massage therapy as a health and wellness tool has transformed the practice from a luxury service to a mainstream health and wellness choice for people of all walks of life and income levels.

Accessibility was another factor that influenced Dr. Seibles’ decision to go into business. When she couldn’t find a spa company to arrange a day of massage therapy for her and her friends, she decided to open one of her own. After investigating several brands, Dr. Seibles chose MassageLuXe.

“There is a human connection at MassageLuXe that I don’t have with other brands in this industry. When I go to Discovery Days, it really feels like family. I don’t feel like I’m just another number in the bucket and can serve them Bringing in revenue. The MassageLuXe company has an amazing supportive environment and culture, and I plan to expand that to our local spas.”

Her entrepreneurial backstory means a lot to Dr. Seibles. After her parents passed away, she used her inheritance to purchase the MassageLuXe franchise to continue their legacy. The company was created as Alchemy Health and Wellness, Inc. — a name she chose in honor of her late parents.

“My parents have always been a big inspiration to me. As African-Americans in the 1950s and 60s, they had a lot of challenges in getting higher education. But they persevered and got a Ph.D. in chemistry research. Alchemy is the root word for chemistry, which is why I incorporated it into my company name, adds Dr. Seibles. “Many of my traits and qualities come from my parents. These traits have helped me become a successful physician, and I believe they will also make me a successful business owner. “

Dr. Seibles is also excited to bring more jobs to the region. She expects the spa to employ about 30 people.

MassageLuXe Franchisees like Seibles are the beneficiaries of unparalleled support and training from industry experts who help ensure success in their target markets. Spa owners can also use top management software to help coordinate the various parts of their business. MassageLuXe owners enjoy reliable income driven by a 15-year established membership pricing model, in addition to other revenue streams such as gift cards and product sales.

“Dr. Seibles is a welcome addition to the MassageLuXe franchise. With her medical background and belief in the benefits of massage therapy, she brings added credibility to our brand,” said MassageLuXe President and CEO Mark Otter said. “Atlanta Market is a great place to host our introduction to the state, as the city and surrounding area have acquired a business-friendly reputation. We are excited to partner with an owner like Dr. Seibles who is passionate about our brand and the health of our customers. “

MassageLuXe’s nationwide expansion continues at a remarkable pace, with the brand expanding to over 100 locations by the end of the year and up to 250 new locations over the next four years.

To learn more about MassageLuXe, visit For more information on the MassageLuXe Franchise, please visit

About MassageLuXe
Founded in 2008 in St. Louis, Missouri, MassageLuXe is a rapidly growing franchised spa company with a mission to provide unparalleled experiences that support and encourage health, well-being and quality of life. MassageLuXe offers the highest quality massages, facials and hair removal services in a comfortable, relaxing and luxurious environment.
Massage is a service that improves consumers’ health and promotes relaxation and overall well-being and has been practiced around the world for thousands of years. MassageLuXe currently has more than 70 locations in 16 states and plans to expand to 250 locations over the next four years.

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